American Endurance Racing Names Hawk Performance as Official Brake Pad

Annie Last


Hawk Performance to Offer Full Driver Contingency Reward Program and Product Support to AER in 2020 Season

January 29, 2020 – Solon, Ohio. American Endurance Racing announced today it has joined forces with a familiar name in aftermarket motorsports parts, officially commencing an alliance with Hawk Performance as their Official Brake Pad Sponsor.

“Our drivers have put Hawk Performance products to the test in countless races on a wide range of tracks, and in varying weather conditions,” said series President, John Kolesa. “With the increasing performance demands our drivers and teams are bringing to the track with their builds, they absolutely need the most responsive brakes, with guaranteed zero fade, and that’s what Hawk delivers every time.”

“Hawk has a long and respected tradition of partnership with grassroots racing, and we continue to look for and evaluate new relationships,” noted Hawk Performance Product Group Manager, Malcolm Sedano. “Since AER is set up to allow any race car that has been built to compete in sanctioned road racing with SCCA, NASA, PCA, IMSA, and similar governing bodies, this is a natural progression for us.”

“The tech support and education the Hawk team brings to the track is an invaluable tool for our drivers, too,” commented AER Tech Director, Ed Tatios, “and we recognize the tremendous advantage of partnering with a veteran in the aftermarket parts arena.”

“Grassroots racing is a unique beast, and every series and season is different,” added Sedano. “We’re excited to see where AER can take us as we continue to support our loyal customers in the racing world.”



The American Endurance Racing (AER) Series was born in 2014 out of a desire for an inclusive endurance racing series with simple rules. AER’s goal is to provide a fun, safe environment for experienced drivers to participate in endurance races using almomst any product based race car. All AER races are multi-class races with cars competing against other, in-class cars. Cars are classed with other cars with similar performance, based on qualifying times posted during qualifying sessions. While entry fees vary event to event due to the length of the event, AER is determined to provide competitors an excellent value, and to keep entry economical. AER’s simple, all-inclusive fee covers the event costs for one car; all driver and crew; and all practice, qualifying, and race sessions.


Hawk Performance is a leading supplier of severe duty and high-performance friction products manufactured in ISO-certified facilities for the motorsports and performance automotive aftermarket. Hawk Performance products are engineered to allow users to control, command, and conquer the terrain for which their vehicles are designed. Decades of experience in developing friction materials for aerospace, industrial, military, automotive and motorsports applications give Hawk Performance an advantage over the competition. In the past decade, Hawk Performance friction products have won more motorsports championships than any other friction manufacturer.